Clinique Happy.
Brand Development for Esteé Lauder
As an Art Director & Designer at MeadWestvaco, I was tasked to take new, innovative packaging concepts created by the in-house designers and bring them to life with branding and graphics to help illustrate both the purpose and functionality. In some cases I was able to create new graphics for the brands and companies we partnered with.We worked with Estée Lauder and developed new packaging concepts for some of their brands. I designed the artwork for these new carton ideas.
Brand development • Graphic design • Package design • Comps
![clinique happy. carton artwork](https://cdn.myportfolio.com/c1a198470804089b6b36033f3f64951b/869fbef0-3a0b-4256-bcb6-62c5d767062f_rw_1920.jpg?h=812da012fc5aa4d732821695a00ff76a)
![clinique happy. carton artwork](https://cdn.myportfolio.com/c1a198470804089b6b36033f3f64951b/160d256e-85ff-4de7-b5f2-bf52b137fd59_rw_1920.jpg?h=26ef0b013e8321a5a6b8c6159841663b)
clinique happy. carton artwork
![clinique happy. carton artwork](https://cdn.myportfolio.com/c1a198470804089b6b36033f3f64951b/4042d816-c8ba-401a-9212-d0d06f8daf90_rw_1920.jpg?h=fb13371148da79b0ba2dfd19a7d7eb4a)
clinique happy. carton artwork
![clinique happy. carton artwork](https://cdn.myportfolio.com/c1a198470804089b6b36033f3f64951b/b196711b-8405-4ae4-9df2-a11f4893ef1d_rw_1920.jpg?h=339e44b71ef7e00d87447eab1353306a)
clinique happy. carton artwork
![clinique happy.](https://cdn.myportfolio.com/c1a198470804089b6b36033f3f64951b/a33dc939-a3e1-432d-94a6-d3f5a53a61a4_rw_1200.jpg?h=88bf1ec37cacfccbdc2e4972b2a975e5)
clinique happy.
![clinique happy.](https://cdn.myportfolio.com/c1a198470804089b6b36033f3f64951b/183faacd-ef57-4b72-bd3a-1f97b93c4279_rw_600.jpg?h=d450db75a72ef1d14e8c056a19930fc0)