Coca-Cola Zero

Dimensional Tactile Print Coatings

Roles // Graphic Design, Illustration, Package Design, Package Prototype, Comps

Applications // Raised UV Gloss Coating, Spot & Process Colors, Spot Varnish

As an Art Director & Designer at MeadWestvaco, I was tasked to take new, innovative packaging concepts created by the in-house designers and bring them to life with branding and graphics to help illustrate both purpose and functionality. In some cases I was able to create new artwork for the brands we partnered with.

In order to provide the design and sales teams with the highest quality packaging samples for client presentations, I brought in-house, state-of-the-art printing equipment. Special wide format printers provided the team outputs on par with high-quantity production printers. These printers are capable of creating packaging samples with what one would find on the store shelf. Capable of outputting special tactile coatings on various substrates is a huge plus.

Tactile Artwork for Coca-Cola Zero

Coca-Cola Zero Basketball Raised Ink Artwork

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