As an Art Director & Designer at MeadWestvaco, I was tasked to take new, innovative packaging concepts created by the in-house designers and bring them to life with branding and graphics to help illustrate both the purpose and functionality. In some cases I was able to create new graphics for the brands and companies we partnered with.
We worked with Estée Lauder and developed new packaging concepts for some of their brands. I designed the artwork for these new carton ideas.
Pure White Linen Carton Artwork