Pure White Linen
Brand Development for Esteé Lauder
As an Art Director & Designer at MeadWestvaco, I was tasked to take new, innovative packaging concepts created by the in-house designers and bring them to life with branding and graphics to help illustrate both the purpose and functionality. In some cases I was able to create new graphics for the brands and companies we partnered with.We worked with Estée Lauder and developed new packaging concepts for some of their brands. I designed the artwork for these new carton ideas.
• Art direction
• Brand development
• Graphic design
• Package design
Estee Lauder Pure White Linen
Estee Lauder Pure White Linen
