Pure White Linen
Brand Development for Esteé Lauder
As an Art Director & Designer at MeadWestvaco, I was tasked to take new, innovative packaging concepts created by the in-house designers and bring them to life with branding and graphics to help illustrate both the purpose and functionality. In some cases I was able to create new graphics for the brands and companies we partnered with.We worked with Estée Lauder and developed new packaging concepts for some of their brands. I designed the artwork for these new carton ideas.
• Art direction
• Brand development
• Graphic design
• Package design
![](https://cdn.myportfolio.com/c1a198470804089b6b36033f3f64951b/d7bcad48-5042-404d-851a-c001381767e7_rw_1200.jpg?h=8c686331329c2bce7648f38215458a3b)
![Estee Lauder Pure White Linen](https://cdn.myportfolio.com/c1a198470804089b6b36033f3f64951b/89c37470-2acb-4bce-95f0-061e773b3313_rw_600.jpg?h=d66487ac787aa821cba7ca5f093e2cf4)
Estee Lauder Pure White Linen
![Estee Lauder Pure White Linen](https://cdn.myportfolio.com/c1a198470804089b6b36033f3f64951b/c6708bde-437e-4277-963b-bcb671fc5ba7_rw_1200.jpg?h=250e64d39c0f9999f573ea051bc6665c)
Estee Lauder Pure White Linen
![](https://cdn.myportfolio.com/c1a198470804089b6b36033f3f64951b/7ac18135-b36c-4fc6-af6a-7d56d5271432_rw_600.jpg?h=9aa449e967f9c3452617903cc5e43030)
![](https://cdn.myportfolio.com/c1a198470804089b6b36033f3f64951b/8b491d2a-41a9-4083-9c05-ff1b866d38de_rw_1200.jpg?h=bf00919e16b62647d2bf46dfa7003c43)