Pure White Linen

Brand Development for Esteé Lauder

Roles // Art Direction, Brand Development, Graphic Design, Package Design, Comps
As an Art Director & Designer at MeadWestvaco, I was tasked to take new, innovative packaging concepts created by the in-house designers and bring them to life with branding and graphics to help illustrate both the purpose and functionality.  In some cases I was able to create new graphics for the brands and companies we partnered with.
We worked with Estée Lauder and developed new packaging concepts for some of their brands.  I designed the artwork for these new carton ideas. 
Pure White Linen Carton Artwork
Estee Lauder Pure White Linen
Estee Lauder Pure White Linen
Estee Lauder Pure White Linen
Estee Lauder Pure White Linen
Estee Lauder Pure White Linen
Estee Lauder Pure White Linen
Estee Lauder Pure White Linen
Estee Lauder Pure White Linen
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