MWV Natralock®
Specialty Branding and Package Design
Roles // Brand Development, Graphic Design, Illustration, Logo Design, Prototype
Applications // Process Colors, Varnish, Heat-Sealed Security Paperboard
Applications // Process Colors, Varnish, Heat-Sealed Security Paperboard
MeadWestvaco roots are in paper and they manufacturer all types of paperboard used in packaging around the world. The tear resistant Natralock® brand is used for making a very strong and secure package, making it very difficult for shoplifters to steal the product inside.
I created the artwork for this design for it to be used as a global sales sample. The diamond floated inside a clear, plastic vac form bubble that was sealed inside the Natralock® board. The purpose was to illustrate just how strong and protective this board could be in a dimensional way.
For this design, the creatives at MWV embedded a security feature as an alternative for the theft deterrent spider wires found on expensive consumer products. The bright, white beam is a visual cue for the alarm tab on this demo. When pulled out, it breaks the circuit simulating an attempt to cut open the package, sounding an extremely loud alarm.