While working with MeadWestvaco, I got to take the new structure designs developed by the creatives in the design department and dress them up with our client's branding and artwork. So instead of presenting a blank, white paperboard sample, the client receives a printed prototype. Doing this provides the client a good understanding of both form and function with these new designs. Occasionally I created new artwork, designed specifically for these new cartons to help incorporate visual cues and draw attention to functional elements in the package.
This "Need for Speed" inspired sports car artwork was illustrated and created to incorporate the NOS Energy branding. The hood of the car, located on top of the carton, opened up with the carton's opening tab. The top handle/hole was worked into the hood's air scoop and on one side we could see how this car runs on high octane NOS Energy.