Tylenol Precise
New product packaging design
In partnership with HLPKlearfold, I developed new conceptual artwork for the OTC pain relief medication. The goal was to incorporate the well established Tylenol Precise branding into the functionality of clear, plastic folding cartons. The priority was to make the product's patented applicator visible and recognizable while on the store shelf or while the consumer handles the package. We introduced dimensionally print applications with special foils to further boost the products shelf appearance.
Tylenol Precise
Tylenol Precise
Tylenol Precise
Tylenol Precise
